Tomorrow an article I wrote on Agile Adoption will be published by InfoQ. One of the strategies and patterns for change in that article is to "make the undesirable desirable". Here is an excerpt from the article:
"A colleague of mine recently experienced some resistance from his team when he asked them to try pair programming. Instead of forcing them to do it, he simply asked ”What would it take to get you to try it?” When they joked that they would gladly try it if they had a big screen TV to use for paired programming, he quickly obliged and the rest was history. The new behaviour became fun – it became desirable."Although Tom used this strategy for selfish gain, this strategy can also be used to affect positive change in your organization. You can find more strategies and examples useful for your agile adoption in the InfoQ article.